TAKING CARE OF
YOURSELF IS PRODUCTIVE
For individuals seeking clarity, confidence, and harmony in their personal and professional lives.
LIFE COACHING
LIFE COACHING
TAKING CARE OF
YOURSELF IS PRODUCTIVE
For individuals seeking clarity, confidence, and harmony in their personal and professional lives.
LIFE COACHING
LIFE COACHING
ARE YOU READY TO...
turn obstacles into opportunities, WITH A CLEAR PLAN FORWARD?
It’s time to take control of your life and charge forward with purpose, clarity, and sustainability! To build a life of your dreams, without sacrificing yourself!
ME.E.O SELF-GUIDED SIGNATURE PROGRAM
BE THE CEO OF YOUR LIFE ONLINE PROGRAM
Whether you’re navigating a transition, rebuilding after burnout, or striving for greater fulfillment, we help you design a life that aligns with your values and goals through The Me.E.O.
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A 6 part self guided coaching program that will ensure you have a clear vision of the future and action plan to help get you there!
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Someone who is looking for clarity and an action plan to move their life to the next level!
ME.E.O - VIP 1:1 COACHING
REDISCOVER YOUR POWER IN 2HRS
Let’s Cut Through the Uncertainty and Get You on the Right Path-Fast. Feeling stuck, overwhelmed, or completely burnt out… or maybe you feel inspired to build a new future for yourself?
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You’re tired of feeling lost, like life is happening to you instead of for you.
You have big dreams but feel paralyzed by fear, doubt, or exhaustion.
You know something needs to change—but you don’t know where to start.
YOU DON’T HAVE TO FIGURE THIS OUT ALONE!
I’ve been there. I know what it’s like to be on the edge of burnout, desperate for clarity and real change. The truth is, you don’t need another self-help book or months of trial and error.
You need someone who has been in your shoes to help you cut through the noise and create an action plan—right now.
That’s why I offer this VIP 1:1 Strategy Session—a powerful 2-hour deep dive where we work through my signature Me.E.O.™ Framework together, so you walk away with a clear plan and the confidence to execute it.
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Reckoning (Pain to Purpose to Power!) – Let’s get real about what’s holding you back and flip the script.
Future Self Vision – Get clear on where you’re going and what you truly want.
Boundaries – Identify what’s draining you and reclaim your time and energy.
Accountability – Build a system that keeps you moving forward without burnout.
Set It & Forget It – Create habits that do the work for you.
Community & Council – Learn how to surround yourself with the right support system.
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Someone who is looking for clarity and an action plan to move their life to the next level!
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Fast & Focused: We’ll dive straight into what’s blocking you and craft an immediate action plan. No fluff, no wasted time.
Tailored to YOU: Unlike a course or group program, this session is 100% focused on your unique challenges and goals.
Hands-On Coaching: You’ll get my direct guidance, strategy, and insights—so you don’t have to figure it out alone.
Real Results, Real Fast: You’ll leave with clarity, confidence, and a game plan to start implementing immediately.
It’s Time to Take the Lead in Your Own Life.
You don’t have to keep waiting, wishing, or wondering how to make a change. In just two hours, you’ll have the tools, mindset, and action steps to step into the CEO role of your own life.
Spots are Limited – Let’s Get You Back in Control.
OUR PROCESS
THE Me.E.O FRAMEWORK
Through my six-step framework I guide entrepreneurs, professionals, teams and individuals toward clarity, purpose, and sustainable success. Me.E.O. isn’t just about achieving goals; it’s about doing so in a way that protects your well-being, energy, and passion.
STEP ONE
THE RECKONING
STEP TWO
FUTURE SELF VISION
STEP THREE
BOUNDARIES
STEP FOUR
ACCOUNTABILITY
STEP FIVE
SET IT & FORGET IT
STEP SIX
COMMUNITY & COUNCIL
Or continue scrolling to hear how the framework has helped others
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"Her six-step process was a game-changer helping individuals build healthier lives...
For the past two years, we’ve had the pleasure of working with Carla Catherwood and her Me.E.O. – Be the CEO of Your Life! coaching services as part of Royal Bank Plaza’s ‘New Year, New Me’ tenant-facing programming.
Tenants walked away with greater confidence, clarity, and a renewed sense of direction—allowing them to show up as stronger, more effective leaders in both their work and lives.
— Jacqueline Darling, Co-Founder and CEO, Coveted Co.
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"I can say without a doubt that my business wouldn’t be where it is today without her.
I initially hired Carla because of her success in licensing her heels program, Army of Sass, as I wanted to create something similar for my dance company, BAMD. She helped me develop a clear licensing plan, connected me with invaluable networks and resources, and guided me through launching and running my first certification training in August 2024. I now have seven certified licensees using my teaching philosophy to facilitate dance classes for people with disabilities worldwide! Carla is the perfect blend of tough love and compassionate support, and I am beyond grateful for her guidance. If you're looking to start, grow, or explore running a business, I highly recommend working with Carla!”
-Ali Phillips Bust a Move Dance
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“Her guidance has had a lasting impact on both my business and personal growth.
Working with Carla has been an absolute game-changer for me. She consistently goes the extra mile.. Carla has a unique ability to connect me with the right businesses and facilitators, making her a true catalyst for growth. Most importantly, I always feel that she genuinely has my best interests at heart.”
-Chelsea Robinson, Positive Dance Experience
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"consistently offers unwavering support and a judgment-free zone for questions and concerns
The business blueprint has been pivotal in both my business's expansion and my personal growth journey. Over only a few months of working with Carla, she has not only aided in stabilizing my business but has also supported me in self-regulation and prioritizing self-care alongside business responsibilities.
Her expertise has empowered me to effectively manage my time, expand my leadership skills, and chart a clear path for the future. I highly recommend Carla for small business owners who are looking for impactful mentorship!
-Nicole Rosove, Run the Flex
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They walked away with greater confidence, clarity
Through Carla’s expertise, tenants gained the tools to break through personal and professional barriers and step into their full potential. They walked away with greater confidence, clarity, and a renewed sense of direction—allowing them to show up as stronger, more effective leaders in both their work and lives. We highly recommend Me.E.O. for anyone ready to take control of their future and thrive.
— Jacqueline Darling, Co-Founder and CEO, Coveted Co.
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![]()
"Her six-step process was a game-changer helping individuals build healthier lives...
For the past two years, we’ve had the pleasure of working with Carla Catherwood and her Me.E.O. – Be the CEO of Your Life! coaching services as part of Royal Bank Plaza’s ‘New Year, New Me’ tenant-facing programming.
Tenants walked away with greater confidence, clarity, and a renewed sense of direction—allowing them to show up as stronger, more effective leaders in both their work and lives.
— Jacqueline Darling, Co-Founder and CEO, Coveted Co.
-
![]()
"I can say without a doubt that my business wouldn’t be where it is today without her.
I initially hired Carla because of her success in licensing her heels program, Army of Sass, as I wanted to create something similar for my dance company, BAMD. She helped me develop a clear licensing plan, connected me with invaluable networks and resources, and guided me through launching and running my first certification training in August 2024. I now have seven certified licensees using my teaching philosophy to facilitate dance classes for people with disabilities worldwide! Carla is the perfect blend of tough love and compassionate support, and I am beyond grateful for her guidance. If you're looking to start, grow, or explore running a business, I highly recommend working with Carla!”
-Ali Phillips Bust a Move Dance
-
![]()
“Her guidance has had a lasting impact on both my business and personal growth.
Working with Carla has been an absolute game-changer for me. She consistently goes the extra mile.. Carla has a unique ability to connect me with the right businesses and facilitators, making her a true catalyst for growth. Most importantly, I always feel that she genuinely has my best interests at heart.”
-Chelsea Robinson, Positive Dance Experience
-
![]()
"consistently offers unwavering support and a judgment-free zone for questions and concerns
The business blueprint has been pivotal in both my business's expansion and my personal growth journey. Over only a few months of working with Carla, she has not only aided in stabilizing my business but has also supported me in self-regulation and prioritizing self-care alongside business responsibilities.
Her expertise has empowered me to effectively manage my time, expand my leadership skills, and chart a clear path for the future. I highly recommend Carla for small business owners who are looking for impactful mentorship!
-Nicole Rosove, Run the Flex
COACHING & CONSULTING
FREQUENTLY ASKED QUESTIONS
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Me.E.O. stands for “Me Executive Officer!” If you're feeling overwhelmed by work, constantly drained, or stuck in a cycle of burnout, Me.E.O. is here to help you regain control of your life and your business. We guide individuals, entrepreneurs, and teams in overcoming burnout and stress, helping you find balance, clarity, and purpose through our six-step framework.
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Burnout can feel like a never-ending loop. But it doesn’t have to be your reality. The Me.E.O. framework is built to help you break free from that cycle, reclaim your energy, and build a life that works for you. The six steps are:
The Reckoning: It’s time to face the truth. Acknowledge how burnout and overwhelm have impacted you and take the first step toward meaningful change.
Future Self Vision: Redefine your future. We’ll help you build a vision that re-energizes you and brings your passion back to life.
Boundaries: Overcommitment leads to exhaustion. Learn to set and enforce boundaries that protect your time, energy, and well-being.
Accountability: Staying on track is hard when you’re overwhelmed. We’ll provide the support you need to stay focused and motivated.
Set it & Forget it: Eliminate stress by automating the systems in your life and business that keep you organized and on top of things.
Community & Council: Surround yourself with a supportive community that understands your struggles and helps keep you grounded and accountable.
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Me.E.O. - Is for general life coaching & consulting
Biz.E.O. - Is for business coaching & consulting
Lead.E.O. - Is for corporate coaching & consulting
Events: The HOW - Mixer, Panel & Party . “the HOW” is a groundbreaking event series for creative entrepreneurs looking for real talk and genuine connections.
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Burnout is real—and we know how it feels. Me.E.O. isn’t just about business growth or personal development; it’s about creating a life and business that are sustainable. Our founder built this program from their own experience with burnout, so we understand the stress, the exhaustion, and the need for clarity. We offer practical solutions, a clear roadmap, and a community that truly supports you every step of the way.
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Absolutely. If you're feeling burnt out, the first step is acknowledging it. Me.E.O. was created from the founder’s personal journey with burnout, so we truly understand the toll it takes. We’ll help you recover by focusing on manageable steps, setting boundaries, and re-aligning your goals, all while ensuring you have the support you need every step of the way.
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Entrepreneurs often feel the pressure to be “always on,” but that constant hustle leads to burnout and exhaustion. Me.E.O. helps entrepreneurs build businesses that work for them—not against them. Through our framework, you’ll create sustainable growth strategies, set healthy boundaries, and build a support system that keeps you energized and on track.
DOWNLOAD FREE WORKBOOK
DOWNLOAD FREE WORKBOOK
FREE DOWNLOADABLE
FROM PAIN TO PURPOSE, TO POWER
In just a few hours, you will discover how to turn your pain points into purpose and step into your full potential, with this powerful free workbook.
LET’S GET STARTED
ARE YOU READY TO BECOME THE CEO OF YOUR LIFE?
Whether through one-on-one coaching, corporate programs, entrepreneurial guidance, or transformative events, Me.E.O. provides you the tools and strategies needed to bridge the gap between where you are now and where you want to be
LET’S GET STARTED
ARE YOU READY TO BECOME THE CEO OF YOUR LIFE?
Whether through one-on-one coaching, corporate programs, entrepreneurial guidance, or transformative events, Me.E.O. provides you the tools and strategies needed to bridge the gap between where you are now and where you want to be
