BUILD, GROW
& SCALE
YOUR VISION
For founders, creatives, and business owners who want to build and scale their vision without burning out.
BUSINESS COACHING & CONSULTING
BUSINESS COACHING & CONSULTING
BUILD, GROW & SCALE
YOUR VISION
BUSINESS COACHING & CONSULTING
BUSINESS COACHING & CONSULTING
For founders, creatives, and business owners who want to build and scale their vision without burning out.
ARE YOU...
A business owner Or AN entrepreneur that is either:
Ready to take your offerings or ideas and build it into a business?
Looking to restructure and scale the business you already have?
ARE YOU...
A business
owner Or AN entrepreneur that is either:
Ready to take your offerings or ideas and build it into a business?
Looking to restructure and scale the business you already have?
BIZ.E.O 1:1 COACHING
VIP StRATEGY DAY WITH CARLA
ORGANIZE. SCALE. GROW - IN JUST ONE POWERHOUSE DAY
Spend an intensive, laser-focused VIP 1:1 Strategy Day with Carla — and walk away with the clarity, confidence, and action plan you’ve been craving.
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Ready to stop spinning your wheels and start building real momentum?
Whether you're a startup founder, small business owner, or ready to shift into full-blown enterprise mode — it’s time to get clear, organized, and strategic about your next move.What's Included?
🔹 4 Hours of Deep-Dive Strategic Work (online or in-person — at Soho House Toronto or your place of business)
🔹 1 x 60-Minute Follow-Up Session to lock it all in and keep the momentum flowing
🔹 A Custom, Actionable Plan to take one major growth or organization goal and break it down into clear, strategic next steps$997.00 + HST
YOUR BUSINESS (AND YOUR FUTURE) CAN'T WAIT.
This is your season to get clear, organized, and unstoppable.
If you’re ready to finally align your vision with strategic action — and you want a trusted guide who’s been there, built it, and knows the path — then this VIP Strategy Day is for you.
Spots are limited.
Secure your Strategy Day now — and let’s build the future you're meant to lead.👉 Book Your VIP Strategy Day Now
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✔️ Founders ready to tighten up and take it to the next level
✔️ Entrepreneurs serious about scaling without losing their spark
✔️ Business owners craving clarity + concrete action steps
✔️ Leaders ready to build a business and life beyond their wildest dreams -
Carla isn’t just another business coach — she's a business builder.
With over 20 years of experience, she’s grown her own original programming into a multinational licensing powerhouse. She knows exactly what it takes to move from idea to impact — without burning out or losing yourself along the way.Her "Founder First" Approach puts YOU at the center of the strategy — making sure your vision, your alignment, and your leadership are solid as steel before you scale.
During your VIP Day, we’ll tackle:
✅ Where you're stuck — and why
✅ What’s missing from your growth strategy
✅ How to organize the chaos and set up scalable systems
✅ How to clear the mental roadblocks slowing you down
✅ How to map out your next bold moves with precisionBottom line: You will leave with a clear, energized, executable plan — and the support to move it forward.
ORGANIZE. SCALE. GROW - IN JUST ONE POWERHOUSE DAY
Spend an intensive, laser-focused VIP 1:1 Strategy Day with Carla — and walk away with the clarity, confidence, and action plan you’ve been craving.
BIZ.E.O 1:1 COACHING & CONSULTING
BUILD & SCALE WITH CARLA
FOR SERIOUS ENTREPRENEURS READY TO BUILD, EXPAND AND SUSTAIN REAL GROWTH
Are you serious about growing your business — and ready to finally make it happen?
Whether you're launching a new venture, expanding an existing business, or building towards enterprise-level success, the next level requires more than just a vision — it demands expert strategy, real-time execution, and relentless follow-through.
This is where Carla steps in.
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Build & Scale is Carla’s premium consulting, coaching, and fractional leadership program — designed for entrepreneurs and business owners who are done playing small.
Inside this experience, Carla doesn’t just help you map the plan.
She helps you build it. Execute it. Grow it. Sustain it.With over 20 years of proven business success — including building a multinational licensing brand from scratch — Carla brings strategic clarity, bold leadership, and execution excellence to every project she touches.
READY TO BUILD THE BUSINESS YOU KNOW YOU’RE MEANT FOR?
Growth doesn’t happen by accident — it happens by design.
If you're serious about scaling and sustaining long-term success, Carla is ready to be your trusted partner in the journey.But first — let’s talk.
This is a serious commitment.
It starts with a 30-minute Coffee Call — a no-pressure, high-value conversation where you’ll explore where you are, what you want to build, and whether Carla is the right partner to help you get there.No tire-kickers. No dabblers. Only those truly ready to work.
👉 Book Your Coffee Call with Carla Now
(Limited availability. Serious inquiries only.) -
✔️ Founders serious about moving beyond "good enough"
✔️ Startups ready to stabilize and scale
✔️ Small businesses craving structured, sustainable growth
✔️ Enterprises building new divisions, offers, or expansions
✔️ Visionaries who know they can’t (and shouldn’t) do it alone -
🔹 Custom Strategy Development based on your vision, goals, and challenges
🔹 Hands-on Execution Support — Carla will work with you and your team to see the plan through
🔹 Fractional Leadership — Think of Carla as your part-time growth partner, bringing CEO-level thinking without full-time overhead
🔹 Consistent Progress — Together, we’ll track, troubleshoot, and course-correct to ensure you're not just planning, but actually scaling
🔹 Minimum 6-Month Commitment — Because real, sustainable growth takes focused time, discipline, and steady work
OUR PROCESS
FROM Me.E.O TO CEO
The MEO Framework is your first step before diving into HOW to build the business and life you truly want. Learn more about the six step framework here.
Success isn’t just about what you want—it’s about knowing HOW to get there without sacrificing yourself in the process. This is where we come in! Whether you're launching a new idea or scaling your business, we’ll guide you in HOW to make this happen
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"Her six-step process was a game-changer helping individuals build healthier lives...
For the past two years, we’ve had the pleasure of working with Carla Catherwood and her Me.E.O. – Be the CEO of Your Life! coaching services as part of Royal Bank Plaza’s ‘New Year, New Me’ tenant-facing programming.
Tenants walked away with greater confidence, clarity, and a renewed sense of direction—allowing them to show up as stronger, more effective leaders in both their work and lives.
— Jacqueline Darling, Co-Founder and CEO, Coveted Co.
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"I can say without a doubt that my business wouldn’t be where it is today without her.
I initially hired Carla because of her success in licensing her heels program, Army of Sass, as I wanted to create something similar for my dance company, BAMD. She helped me develop a clear licensing plan, connected me with invaluable networks and resources, and guided me through launching and running my first certification training in August 2024. I now have seven certified licensees using my teaching philosophy to facilitate dance classes for people with disabilities worldwide! Carla is the perfect blend of tough love and compassionate support, and I am beyond grateful for her guidance. If you're looking to start, grow, or explore running a business, I highly recommend working with Carla!”
-Ali Phillips Bust a Move Dance
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“Her guidance has had a lasting impact on both my business and personal growth.
Working with Carla has been an absolute game-changer for me. She consistently goes the extra mile.. Carla has a unique ability to connect me with the right businesses and facilitators, making her a true catalyst for growth. Most importantly, I always feel that she genuinely has my best interests at heart.”
-Chelsea Robinson, Positive Dance Experience
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"consistently offers unwavering support and a judgment-free zone for questions and concerns
The business blueprint has been pivotal in both my business's expansion and my personal growth journey. Over only a few months of working with Carla, she has not only aided in stabilizing my business but has also supported me in self-regulation and prioritizing self-care alongside business responsibilities.
Her expertise has empowered me to effectively manage my time, expand my leadership skills, and chart a clear path for the future. I highly recommend Carla for small business owners who are looking for impactful mentorship!
-Nicole Rosove, Run the Flex
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"Her six-step process was a game-changer helping individuals build healthier lives...
For the past two years, we’ve had the pleasure of working with Carla Catherwood and her Me.E.O. – Be the CEO of Your Life! coaching services as part of Royal Bank Plaza’s ‘New Year, New Me’ tenant-facing programming.
Tenants walked away with greater confidence, clarity, and a renewed sense of direction—allowing them to show up as stronger, more effective leaders in both their work and lives.
— Jacqueline Darling, Co-Founder and CEO, Coveted Co.
-
![]()
"I can say without a doubt that my business wouldn’t be where it is today without her.
I initially hired Carla because of her success in licensing her heels program, Army of Sass, as I wanted to create something similar for my dance company, BAMD. She helped me develop a clear licensing plan, connected me with invaluable networks and resources, and guided me through launching and running my first certification training in August 2024. I now have seven certified licensees using my teaching philosophy to facilitate dance classes for people with disabilities worldwide! Carla is the perfect blend of tough love and compassionate support, and I am beyond grateful for her guidance. If you're looking to start, grow, or explore running a business, I highly recommend working with Carla!”
-Ali Phillips Bust a Move Dance
-
![]()
“Her guidance has had a lasting impact on both my business and personal growth.
Working with Carla has been an absolute game-changer for me. She consistently goes the extra mile.. Carla has a unique ability to connect me with the right businesses and facilitators, making her a true catalyst for growth. Most importantly, I always feel that she genuinely has my best interests at heart.”
-Chelsea Robinson, Positive Dance Experience
-
![]()
"consistently offers unwavering support and a judgment-free zone for questions and concerns
The business blueprint has been pivotal in both my business's expansion and my personal growth journey. Over only a few months of working with Carla, she has not only aided in stabilizing my business but has also supported me in self-regulation and prioritizing self-care alongside business responsibilities.
Her expertise has empowered me to effectively manage my time, expand my leadership skills, and chart a clear path for the future. I highly recommend Carla for small business owners who are looking for impactful mentorship!
-Nicole Rosove, Run the Flex
COACHING & CONSULTING
FREQUENTLY ASKED QUESTIONS
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Me.E.O. stands for “Me Executive Officer!” If you're feeling overwhelmed by work, constantly drained, or stuck in a cycle of burnout, Me.E.O. is here to help you regain control of your life and your business. We guide individuals, entrepreneurs, and teams in overcoming burnout and stress, helping you find balance, clarity, and purpose through our six-step framework.
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Burnout can feel like a never-ending loop. But it doesn’t have to be your reality. The Me.E.O. framework is built to help you break free from that cycle, reclaim your energy, and build a life that works for you. The six steps are:
The Reckoning: It’s time to face the truth. Acknowledge how burnout and overwhelm have impacted you and take the first step toward meaningful change.
Future Self Vision: Redefine your future. We’ll help you build a vision that re-energizes you and brings your passion back to life.
Boundaries: Overcommitment leads to exhaustion. Learn to set and enforce boundaries that protect your time, energy, and well-being.
Accountability: Staying on track is hard when you’re overwhelmed. We’ll provide the support you need to stay focused and motivated.
Set it & Forget it: Eliminate stress by automating the systems in your life and business that keep you organized and on top of things.
Community & Council: Surround yourself with a supportive community that understands your struggles and helps keep you grounded and accountable.
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Me.E.O. - Is for general life coaching & consulting
Biz.E.O. - Is for business coaching & consulting
Lead.E.O. - Is for corporate coaching & consulting
Events: The HOW - Mixer, Panel & Party . “the HOW” is a groundbreaking event series for creative entrepreneurs looking for real talk and genuine connections.
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Burnout is real—and we know how it feels. Me.E.O. isn’t just about business growth or personal development; it’s about creating a life and business that are sustainable. Our founder built this program from their own experience with burnout, so we understand the stress, the exhaustion, and the need for clarity. We offer practical solutions, a clear roadmap, and a community that truly supports you every step of the way.
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Absolutely. If you're feeling burnt out, the first step is acknowledging it. Me.E.O. was created from the founder’s personal journey with burnout, so we truly understand the toll it takes. We’ll help you recover by focusing on manageable steps, setting boundaries, and re-aligning your goals, all while ensuring you have the support you need every step of the way.
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Entrepreneurs often feel the pressure to be “always on,” but that constant hustle leads to burnout and exhaustion. Me.E.O. helps entrepreneurs build businesses that work for them—not against them. Through our framework, you’ll create sustainable growth strategies, set healthy boundaries, and build a support system that keeps you energized and on track.
DOWNLOAD FREE WORKBOOK
DOWNLOAD FREE WORKBOOK
FREE DOWNLOADABLE
FROM PAIN TO PURPOSE, TO POWER
In just a few hours, you will discover how to turn your pain points into purpose and step into your full potential, with this powerful free workbook.
LET’S GET STARTED
ARE YOU READY TO BECOME THE CEO OF YOUR LIFE?
Whether through one-on-one coaching, corporate programs, entrepreneurial guidance, or transformative events, Me.E.O. provides you the tools and strategies needed to bridge the gap between where you are now and where you want to be
LET’S GET STARTED
ARE YOU READY TO BECOME THE CEO OF YOUR LIFE?
Whether through one-on-one coaching, corporate programs, entrepreneurial guidance, or transformative events, Me.E.O. provides you the tools and strategies needed to bridge the gap between where you are now and where you want to be
