HEY, I’m carla
With over 20 years of experience as an entrepreneur, I’ve built a career rooted in innovation, resilience, and transformation.
ABOUT CARLA
ABOUT CARLA
ABOUT FOUNDER, CARLA CATHERWOOD
“I TOOK AN IDEA AND BUILT AN EMPIRE, NOW I TEACH OTHERS TO BUILD THEIR OWN.”
From creating original dance syllabi and licensing models to mentoring business owners and corporations, my journey has been about carving unique paths and empowering others to do the same.
As the founder of Me.E.O. – Be the CEO of Your Life!, I help entrepreneurs, professionals, and individuals take charge of their lives with purpose and clarity. By focusing on my six pillars – The Reckoning, Future Self Vision, Boundaries, Accountability, Set it & Forget it, and Community & Council – I guide others to design their best life, achieve their goals, and avoid burnout..
AFTER EXPERIENCING BURNOUT FIRSTHAND, I SET OUT TO HELP OTHERS TAKE CONTROL OF THEIR LIVES
Me.E.O. was born from a simple yet powerful realization: success means nothing if it comes at the cost of your well-being. After experiencing burnout firsthand, I set out to create a coaching company that helps individuals, entrepreneurs, and corporate teams take control of their lives with purpose, clarity, and sustainability.
WHO I’VE WORKED WITH
WHO I’VE WORKED WITH
MY STORY
FROM BURNOUT TO BREAKTHROUGH
Burnout nearly took everything from me—my passion, my drive, and my sense of purpose. For years, I pushed myself beyond my limits, constantly creating, leading, and building without stopping to ask, At what cost? I hit a wall, hard. The exhaustion of building and sustaining a multinational licensing business, having my daughter and growing a family, the stress, the feeling of having to keep up with it all —it all caught up with me.
Recovery wasn’t just about slowing down; it was about rebuilding from the ground up with intention. I had to meet myself where I was, redefine my vision, set boundaries, hold myself accountable, simplify my systems, and surround myself with the right people. This journey led me to create Me.E.O. – Be the CEO of Your Life!, a coaching and consulting company designed to help others either recover from or avoid burnout altogether while building the life, business or team of their dreams!
OUR PROCESS
THE Me.E.O FRAMEWORK
Through my six-step framework I guide entrepreneurs, professionals, teams and individuals toward clarity, purpose, and sustainable success. Me.E.O. isn’t just about achieving goals; it’s about doing so in a way that protects your well-being, energy, and passion.
STEP ONE
THE RECKONING
STEP TWO
FUTURE SELF VISION
STEP THREE
BOUNDARIES
STEP FOUR
ACCOUNTABILITY
STEP FIVE
SET IT & FORGET IT
STEP SIX
COMMUNITY & COUNCIL
Or continue scrolling to hear how the framework has helped others
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"Her six-step process was a game-changer helping individuals build healthier lives...
For the past two years, we’ve had the pleasure of working with Carla Catherwood and her Me.E.O. – Be the CEO of Your Life! coaching services as part of Royal Bank Plaza’s ‘New Year, New Me’ tenant-facing programming.
Through Carla’s expertise, tenants gained the tools to break through personal and professional barriers and step into their full potential. hey walked away with greater confidence, clarity, and a renewed sense of direction—allowing them to show up as stronger, more effective leaders in both their work and lives. We highly recommend Me.E.O. for anyone ready to take control of their future and thrive.
— Jacqueline Darling, Co-Founder and CEO, Coveted Co.
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"I can say without a doubt that my business wouldn’t be where it is today without her.
I initially hired Carla because of her success in licensing her heels program, Army of Sass, as I wanted to create something similar for my dance company, BAMD. She helped me develop a clear licensing plan, connected me with invaluable networks and resources, and guided me through launching and running my first certification training in August 2024. I now have seven certified licensees using my teaching philosophy to facilitate dance classes for people with disabilities worldwide! Carla is the perfect blend of tough love and compassionate support, and I am beyond grateful for her guidance. If you're looking to start, grow, or explore running a business, I highly recommend working with Carla!”
-Ali Phillips Bust a Move Dance
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“Her guidance has had a lasting impact on both my business and personal growth.
Working with Carla has been an absolute game-changer for me. She consistently goes the extra mile.. Carla has a unique ability to connect me with the right businesses and facilitators, making her a true catalyst for growth. Most importantly, I always feel that she genuinely has my best interests at heart.”
-Chelsea Robinson, Positive Dance Experience
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"consistently offers unwavering support and a judgment-free zone for questions and concerns
The business blueprint has been pivotal in both my business's expansion and my personal growth journey. Over only a few months of working with Carla, she has not only aided in stabilizing my business but has also supported me in self-regulation and prioritizing self-care alongside business responsibilities.
Her expertise has empowered me to effectively manage my time, expand my leadership skills, and chart a clear path for the future. I highly recommend Carla for small business owners who are looking for impactful mentorship!
-Nicole Rosove, Run the Flex
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"Her six-step process was a game-changer helping individuals build healthier lives...
For the past two years, we’ve had the pleasure of working with Carla Catherwood and her Me.E.O. – Be the CEO of Your Life! coaching services as part of Royal Bank Plaza’s ‘New Year, New Me’ tenant-facing programming.
Through Carla’s expertise, tenants gained the tools to break through personal and professional barriers and step into their full potential. hey walked away with greater confidence, clarity, and a renewed sense of direction—allowing them to show up as stronger, more effective leaders in both their work and lives. We highly recommend Me.E.O. for anyone ready to take control of their future and thrive.
— Jacqueline Darling, Co-Founder and CEO, Coveted Co.
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"I can say without a doubt that my business wouldn’t be where it is today without her.
I initially hired Carla because of her success in licensing her heels program, Army of Sass, as I wanted to create something similar for my dance company, BAMD. She helped me develop a clear licensing plan, connected me with invaluable networks and resources, and guided me through launching and running my first certification training in August 2024. I now have seven certified licensees using my teaching philosophy to facilitate dance classes for people with disabilities worldwide! Carla is the perfect blend of tough love and compassionate support, and I am beyond grateful for her guidance. If you're looking to start, grow, or explore running a business, I highly recommend working with Carla!”
-Ali Phillips Bust a Move Dance
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![]()
“Her guidance has had a lasting impact on both my business and personal growth.
Working with Carla has been an absolute game-changer for me. She consistently goes the extra mile.. Carla has a unique ability to connect me with the right businesses and facilitators, making her a true catalyst for growth. Most importantly, I always feel that she genuinely has my best interests at heart.”
-Chelsea Robinson, Positive Dance Experience
-
![]()
"consistently offers unwavering support and a judgment-free zone for questions and concerns
The business blueprint has been pivotal in both my business's expansion and my personal growth journey. Over only a few months of working with Carla, she has not only aided in stabilizing my business but has also supported me in self-regulation and prioritizing self-care alongside business responsibilities.
Her expertise has empowered me to effectively manage my time, expand my leadership skills, and chart a clear path for the future. I highly recommend Carla for small business owners who are looking for impactful mentorship!
-Nicole Rosove, Run the Flex
DOWNLOAD FREE WORKBOOK
DOWNLOAD FREE WORKBOOK
FREE DOWNLOADABLE
FROM PAIN TO PURPOSE, TO POWER
In just a few hours, you will discover how to turn your pain points into purpose and step into your full potential, with this powerful free workbook.
LET’S GET STARTED
ARE YOU READY TO BECOME THE CEO OF YOUR LIFE?
Whether through one-on-one coaching, corporate programs, entrepreneurial guidance, or transformative events, Me.E.O. provides you the tools and strategies needed to bridge the gap between where you are now and where you want to be
LET’S GET STARTED
ARE YOU READY TO BECOME THE CEO OF YOUR LIFE?
Whether through one-on-one coaching, corporate programs, entrepreneurial guidance, or transformative events, Me.E.O. provides you the tools and strategies needed to bridge the gap between where you are now and where you want to be
